Description

Book Synopsis
In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients – ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.

Architekten zwischen Konzept und Strategie

    Product form

    £24.70

    Includes FREE delivery

    RRP £26.00 – you save £1.30 (5%)

    Order before 4pm today for delivery by Wed 29 Jul 2026.

    A Hardback by Eduard Sancho Pou

    Out of stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Architekten zwischen Konzept und Strategie by Eduard Sancho Pou

      Publisher: De Gruyter
      Publication Date: Publication Date: 11/07/2013
      ISBN13: 9783920034850, 978-3920034850
      ISBN10: 3920034856

      Description

      Book Synopsis
      In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the professional existence of architects. While pure construction itself was the focus in previous times, today's architects must adopt a wide variety of roles in relation to clients – ranging from consultant to mediator and brand designer. The book is intended to inspire architects to consider new options and unusual paths.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account