Description

Book Synopsis

- Covers all of the questions from the textbook

- Mirroring the textbook so you can quickly and easily find the material you are looking for.



Table of Contents
  • Section 1: What is Business?
    • Chapter 1: Understanding the nature and purpose of business
    • Chapter 2: Different business forms
    • Chapter 3: Issues in understanding different business forms
    • Chapter 4: Understanding that businesses operate within an external environment
  • Section 2: Managers, leadership and decision-making
    • Chapter 5: What managers do
    • Chapter 6: Types of management and leadership styles and their effectiveness
    • Chapter 7: Understanding management decision-making
    • Chapter 8: Decision trees
    • Chapter 9: Opportunity cost
    • Chapter 10: Understanding the role and importance of stakeholders
  • Section 3: Decision-making to improve marketing performance
    • Chapter 11: Marketing and decision-making
    • Chapter 12: Marketing and competitiveness
    • Chapter 13: Setting marketing objectives
    • Chapter 14: Understanding markets
    • Chapter 15: Market research and sampling
    • Chapter 16: The interpretation of marketing data
    • Chapter 17: Price and income elasticity of demand
    • Chapter 18: Market data and analysis
    • Chapter 19: Segmentation, targeting and positioning
    • Chapter 20: Niche and mass marketing
    • Chapter 21: Marketing mix: 7Ps
    • Chapter 22: Product decisions: product life cycle and product portfolio
    • Chapter 23: Pricing decisions
    • Chapter 24: Place and promotion decisions
    • Chapter 25: Integrating the marketing mix
  • Section 4: Decision-making to improve operational performance
    • Chapter 26: Setting operational objectives
    • Chapter 27: Efficiency and labour productivity
    • Chapter 28: Lean production
    • Chapter 29: Capacity utilisation
    • Chapter 30: Technology and operational efficiency
    • Chapter 31: Analysing operational performance
    • Chapter 32: Improving quality
    • Chapter 33: Managing supply chains
    • Chapter 34: Managing inventory
    • Chapter 35: Decision-making to improve operational performance
  • Section 5: Decision-making to improve financial performance
    • Chapter 36: Financial objectives
    • Chapter 37: Calculating revenue, costs and profit
    • Chapter 38: Break-even analysis
    • Chapter 39: Cash flow management
    • Chapter 40: Budgets and budgeting
    • Chapter 41: Profit and how to increase it
    • Chapter 42: Cash flow versus profit
    • Chapter 43: Sources of finance
    • Chapter 44: Decision-making to improve financial performance
  • Section 6: Decision-making to improve human resource performance
    • Chapter 45: Setting human resource objectives
    • Chapter 46: Motivation and engagement in theory
    • Chapter 47: Motivation and engagement in practice
    • Chapter 48: Improving organisational design
    • Chapter 49: Managing the human resource flow
    • Chapter 50: Improving employer–employee relations
    • Chapter 51: Analysing human resource performance
    • Chapter 52: Decision-making and improved HR performance
  • Section 7: Analysing the strategic position of a business
    • Chapter 53: Influences on the mission of a business
    • Chapter 54: Corporate objectives, strategy & tactics
    • Chapter 55: The impact of strategic decision making on functional decision making
    • Chapter 56: The value of SWOT analysis
    • Chapter 57: Financial objectives and constraints
    • Chapter 58: Balance sheets and income statements
    • Chapter 59: Financial ratio analysis
    • Chapter 60: Value and limitations of financial ratios
    • Chapter 61: How to analyse data other than financial statements
    • Chapter 62: Assessing short- and long-term performance
    • Chapter 63: Different measures of assessing business performance
    • Chapter 64: Changes in the political and legal environment
    • Chapter 65: The impact of government policy
    • Chapter 66: The impact of changes in the economic environment
    • Chapter 67: Globalisation and emerging economies
    • Chapter 68: The impact of social change
    • Chapter 69: The social environment including CSR
    • Chapter 70: Technological change
    • Chapter 71: The competitive environment
    • Chapter 72: Analysing strategic options
    • Chapter 73: Investment appraisal
    • Chapter 74: Sensitivity analysis
  • Section 8: Choosing strategic direction
    • Chapter 75: Strategic direction: Ansoff’s matrix
    • Chapter 76: Competitive advantage
    • Chapter 77: Strategic positioning
  • Section 9: Strategic methods: how to pursue strategies
    • Chapter 78: Growth and retrenchment
    • Chapter 79: Economies and diseconomies of scale
    • Chapter 80: Methods and types of growth
    • Chapter 81: Innovation
    • Chapter 82: Becoming an innovative organisation
    • Chapter 83: Protecting innovative ideas
    • Chapter 84: Reasons for trading internationally
    • Chapter 85: Attractiveness of international markets
    • Chapter 86: China and India
    • Chapter 87: Targeting overseas markets
    • Chapter 88: Managing international business
    • Chapter 89: Digital technology
  • Section 10: Managing strategic change
    • Chapter 90: Causes and value of change
    • Chapter 91: The flexible organisation
    • Chapter 92: Barriers to change
    • Chapter 93: Organisational culture
    • Chapter 94: Strategic implementation
    • Chapter 95: Network analysis and strategic implementation
    • Chapter 96: Problems with strategy
    • Chapter 97: Understanding assessment objectives
    • Chapter 98: Tackling data response questions
    • Chapter 99: How to revise for business exams

AQA Business for A Level Marcouse Answer Guide

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    A Paperback / softback by Ian Marcouse, Claire Marcouse

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      Book details

      Publisher Hodder Education
      Published 26 February 2016
      ISBN-13 9781471835643
      978-1471835643
      ISBN-10 1471835642
      Also in:
      Business and management: revision guides

      Description

      Book Synopsis

      - Covers all of the questions from the textbook

      - Mirroring the textbook so you can quickly and easily find the material you are looking for.



      Table of Contents
      • Section 1: What is Business?
        • Chapter 1: Understanding the nature and purpose of business
        • Chapter 2: Different business forms
        • Chapter 3: Issues in understanding different business forms
        • Chapter 4: Understanding that businesses operate within an external environment
      • Section 2: Managers, leadership and decision-making
        • Chapter 5: What managers do
        • Chapter 6: Types of management and leadership styles and their effectiveness
        • Chapter 7: Understanding management decision-making
        • Chapter 8: Decision trees
        • Chapter 9: Opportunity cost
        • Chapter 10: Understanding the role and importance of stakeholders
      • Section 3: Decision-making to improve marketing performance
        • Chapter 11: Marketing and decision-making
        • Chapter 12: Marketing and competitiveness
        • Chapter 13: Setting marketing objectives
        • Chapter 14: Understanding markets
        • Chapter 15: Market research and sampling
        • Chapter 16: The interpretation of marketing data
        • Chapter 17: Price and income elasticity of demand
        • Chapter 18: Market data and analysis
        • Chapter 19: Segmentation, targeting and positioning
        • Chapter 20: Niche and mass marketing
        • Chapter 21: Marketing mix: 7Ps
        • Chapter 22: Product decisions: product life cycle and product portfolio
        • Chapter 23: Pricing decisions
        • Chapter 24: Place and promotion decisions
        • Chapter 25: Integrating the marketing mix
      • Section 4: Decision-making to improve operational performance
        • Chapter 26: Setting operational objectives
        • Chapter 27: Efficiency and labour productivity
        • Chapter 28: Lean production
        • Chapter 29: Capacity utilisation
        • Chapter 30: Technology and operational efficiency
        • Chapter 31: Analysing operational performance
        • Chapter 32: Improving quality
        • Chapter 33: Managing supply chains
        • Chapter 34: Managing inventory
        • Chapter 35: Decision-making to improve operational performance
      • Section 5: Decision-making to improve financial performance
        • Chapter 36: Financial objectives
        • Chapter 37: Calculating revenue, costs and profit
        • Chapter 38: Break-even analysis
        • Chapter 39: Cash flow management
        • Chapter 40: Budgets and budgeting
        • Chapter 41: Profit and how to increase it
        • Chapter 42: Cash flow versus profit
        • Chapter 43: Sources of finance
        • Chapter 44: Decision-making to improve financial performance
      • Section 6: Decision-making to improve human resource performance
        • Chapter 45: Setting human resource objectives
        • Chapter 46: Motivation and engagement in theory
        • Chapter 47: Motivation and engagement in practice
        • Chapter 48: Improving organisational design
        • Chapter 49: Managing the human resource flow
        • Chapter 50: Improving employer–employee relations
        • Chapter 51: Analysing human resource performance
        • Chapter 52: Decision-making and improved HR performance
      • Section 7: Analysing the strategic position of a business
        • Chapter 53: Influences on the mission of a business
        • Chapter 54: Corporate objectives, strategy & tactics
        • Chapter 55: The impact of strategic decision making on functional decision making
        • Chapter 56: The value of SWOT analysis
        • Chapter 57: Financial objectives and constraints
        • Chapter 58: Balance sheets and income statements
        • Chapter 59: Financial ratio analysis
        • Chapter 60: Value and limitations of financial ratios
        • Chapter 61: How to analyse data other than financial statements
        • Chapter 62: Assessing short- and long-term performance
        • Chapter 63: Different measures of assessing business performance
        • Chapter 64: Changes in the political and legal environment
        • Chapter 65: The impact of government policy
        • Chapter 66: The impact of changes in the economic environment
        • Chapter 67: Globalisation and emerging economies
        • Chapter 68: The impact of social change
        • Chapter 69: The social environment including CSR
        • Chapter 70: Technological change
        • Chapter 71: The competitive environment
        • Chapter 72: Analysing strategic options
        • Chapter 73: Investment appraisal
        • Chapter 74: Sensitivity analysis
      • Section 8: Choosing strategic direction
        • Chapter 75: Strategic direction: Ansoff’s matrix
        • Chapter 76: Competitive advantage
        • Chapter 77: Strategic positioning
      • Section 9: Strategic methods: how to pursue strategies
        • Chapter 78: Growth and retrenchment
        • Chapter 79: Economies and diseconomies of scale
        • Chapter 80: Methods and types of growth
        • Chapter 81: Innovation
        • Chapter 82: Becoming an innovative organisation
        • Chapter 83: Protecting innovative ideas
        • Chapter 84: Reasons for trading internationally
        • Chapter 85: Attractiveness of international markets
        • Chapter 86: China and India
        • Chapter 87: Targeting overseas markets
        • Chapter 88: Managing international business
        • Chapter 89: Digital technology
      • Section 10: Managing strategic change
        • Chapter 90: Causes and value of change
        • Chapter 91: The flexible organisation
        • Chapter 92: Barriers to change
        • Chapter 93: Organisational culture
        • Chapter 94: Strategic implementation
        • Chapter 95: Network analysis and strategic implementation
        • Chapter 96: Problems with strategy
        • Chapter 97: Understanding assessment objectives
        • Chapter 98: Tackling data response questions
        • Chapter 99: How to revise for business exams

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