Description
Book SynopsisNow in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.
Trade Review"A very practical book that focuses on application. It has clear and easy to follow descriptions of a wide variety of theories. And the
case studies are useful in helping to see how many theories can be applied to one situation." -- Bradford Hall
"It provides breadth with many theories related to most areas of communication. There are clear explanations of the theories with
examples for students." -- Frances L. M. Smith
"This book provides a broad introduction to the field of communication by providing the student with 4 varied theories per chapter. It is
comprehensive, yet clearly written so that each theory can be well understood." -- Erin Christie
Table of ContentsChapter 1: Introduction to Communication Theory Chapter 2: Theory Development Chapter 3: Cognition and Intrapersonal Communication Chapter 4: Interpersonal Communication Chapter 5: Culture Chapter 6: Persuasion Chapter 7: Strategic Communication Chapter 8: Group Communication Chapter 9: Organizational Communication Chapter 10: Mass Communication Chapter 11: Mediated Communication Chapter 12: What Should a Communicator Do?
