Description

Book Synopsis


Table of Contents

1 What Is Marketing?

2 Organizing and Planning for Marketing Strategy

3 The Marketing Environment

4 Customer Behavior

5 The Role of Research in Marketing

6 Using Segmentation, Targeting, and Positioning to Distinguish a Brand Within the Market

7 Applying the Marketing Mix

8 Delivering Products and Brands That Meet Customer Needs

9 Place Decisions and Customer Convenience

10 Managing Price and Customer Cost Perceptions

11 Using Promotion to Communicate with Customers

12 Encouraging Participation to Connect with Customers

13 Measuring Marketing Effectiveness Through Metrics

14 Developing an Integrated Marketing Mix

15 Finalizing a Marketing Plan

Applied Marketing

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    £128.66

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    RRP £142.95 – you save £14.29 (9%)

    Order before 4pm today for delivery by Sat 15 Aug 2026.

    A Loose-leaf by Daniel Padgett, Andrew Loos

    10 in stock

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      View other formats and editions of Applied Marketing by Daniel Padgett

      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 18/05/2021
      ISBN13: 9781119690610, 978-1119690610
      ISBN10: 1119690617

      Description

      Book Synopsis


      Table of Contents

      1 What Is Marketing?

      2 Organizing and Planning for Marketing Strategy

      3 The Marketing Environment

      4 Customer Behavior

      5 The Role of Research in Marketing

      6 Using Segmentation, Targeting, and Positioning to Distinguish a Brand Within the Market

      7 Applying the Marketing Mix

      8 Delivering Products and Brands That Meet Customer Needs

      9 Place Decisions and Customer Convenience

      10 Managing Price and Customer Cost Perceptions

      11 Using Promotion to Communicate with Customers

      12 Encouraging Participation to Connect with Customers

      13 Measuring Marketing Effectiveness Through Metrics

      14 Developing an Integrated Marketing Mix

      15 Finalizing a Marketing Plan

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