Description
Book SynopsisThis book offers students an introduction to the concepts of big data and artificial intelligence (AI) and their applications in the business world. It answers questions such as what are the main concepts of artificial intelligence and big data? What applications for artificial intelligence and big data analytics are used in the business field? It offers application-oriented overviews and cases from different sectors and fields to help readers discover and gain useful insights. Each chapter features discussion questions and summaries. To assist professors in teaching, the book supplementary materials will include answers to questions, and presentation slides.
Table of Contents1. Artificial Intelligence for Business.- 2. Big Data Powering Business Intelligence.- 3. Artificial Intelligence Technologies for Business Applications.- 4. Machine Learning for Business Applications.- 5. Artificial Intelligence in Marketing and Sales.- 6. Artificial intelligence for Customer Services.- 7. Artificial intelligence in Finance.- 8. Artificial intelligence in Accounting and Auditing.- 9. Artificial intelligence in Human Resources.- 10. Artificial intelligence in Supply Chain and Logistics.- 11. Artificial intelligence in Manufacturing.- 12. Artificial Intelligence in Insurance.- 13. Artificial Intelligence in Credit, Lending, and Mortgage.- 14. Artificial Intelligence in Tourism and Hospitality.- 15. Artificial Intelligence in Transportation.- 16. Artificial Intelligence in Real Estate.- 17. Artificial Intelligence in Education.- 18. Artificial Intelligence in Healthcare.- 19. Artificial Intelligence in Energy.- 20. Artificial Intelligence in Media Services.- 21. Artificial Intelligence in Fashion.- 22. Artificial Intelligence in Gaming and eSports.- 23. Artificial Intelligence in Sports.
