Description

Book Synopsis

In this engaging inquiry, Warren J. Belasco considers the rise of the "countercuisine" movement in the 1960s.



Trade Review

Appetite for Change is a definitive account of how the sixties' counterculture changed the way we eat.

-- Michael Pollan * The Omnivore's Dilemma *

Table of Contents

Part One: Rebellion: The Making of a Counterculture
1. An Edible Dynamic
2. Radical Consumerism
3. Radical Therapy: The Oppositional Identity
4. Organic Force: An Alternative InfrastructurePart Two: Processing Ideology: The Moral Panic
5. The Orthodox Defense: The War of the Metaphors
6. The Mess in Washington
7. The Press: Shifting the CenterPart Three: Marketers: Healthy Profits
8. Opportunism in the Marketplace
9. Straddling the Contradictions
10. A Healthy Foods Portfolio
11. Looking Backward, and ForwardNotes
Index

Appetite for Change

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    A Paperback / softback by Warren J. Belasco

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      View other formats and editions of Appetite for Change by Warren J. Belasco

      Publisher: Cornell University Press
      Publication Date: Publication Date: 07/11/2006
      ISBN13: 9780801473296, 978-0801473296
      ISBN10: 0801473292

      Description

      Book Synopsis

      In this engaging inquiry, Warren J. Belasco considers the rise of the "countercuisine" movement in the 1960s.



      Trade Review

      Appetite for Change is a definitive account of how the sixties' counterculture changed the way we eat.

      -- Michael Pollan * The Omnivore's Dilemma *

      Table of Contents

      Part One: Rebellion: The Making of a Counterculture
      1. An Edible Dynamic
      2. Radical Consumerism
      3. Radical Therapy: The Oppositional Identity
      4. Organic Force: An Alternative InfrastructurePart Two: Processing Ideology: The Moral Panic
      5. The Orthodox Defense: The War of the Metaphors
      6. The Mess in Washington
      7. The Press: Shifting the CenterPart Three: Marketers: Healthy Profits
      8. Opportunism in the Marketplace
      9. Straddling the Contradictions
      10. A Healthy Foods Portfolio
      11. Looking Backward, and ForwardNotes
      Index

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