Description
Book SynopsisThe author is concerned with whether or not surveys of consumer anticipations can improve predictions of purchase behavior relative to predictions that use only objective variables obtainable at the same date. The basic objective of the study is improved predictions of changes over time. Originally published in 1964. The Princeton Legacy Library
Table of Contents*Frontmatter, pg. i*Contents, pg. vii*Tables, pg. xi*Charts, pg. xvi*Preface, pg. xvii*1. Introduction and Summary, pg. 1*2. An Empirical Analysis of Buying Intentions and Subsequent Purchases, pg. 17*3. Buying Intentions and Purchase Probability: I, pg. 43*4. Buying Intentions and Purchase Probability: II, pg. 104*5. Aggregate Intentions-Purchases Relationship, pg. 122*6. The Influence of Attitudes and Expectations on Purchases, pg. 140*7. Multivariate Analysis of Aggregate Purchases and Buying Intentions, pg. 166*Appendix A. Results from the Preliminary Regression Analysis, pg. 225*Appendix B. Interrelations Among Intentions and Purchases for Individual Commodities, pg. 264*Appendix C. Basic Data Sources, pg. 286*Glossary of Symbols, pg. 299*Index, pg. 301
