Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:

  • Board responsibility
  • Annual giving strategies
  • Pledge fulfillment
  • Improved donor giving
  • Direct mail appeals
  • Expanding donor bases
  • Annual gift brochures
  • Event management
  • Phonathons
  • Giving analysis
  • Challenge gifts
  • Gift clubs
  • Fundraising in challenging economic times
  • Courting area businesses
  • Online donations
  • First-time donors

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Annual Giving Primer

    Product form

    A Paperback / softback by Scott C. Stevenson

    £58.50

    Includes FREE delivery

    RRP £65.00 – you save £6.50 (10%)

    Order before 4pm tomorrow for delivery by Thu 22 Oct 2026.

    5 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Annual Giving Primer by Scott C. Stevenson

      Book details

      Publisher John Wiley & Sons Inc
      Published 9 July 2013
      ISBN-13 9781118691977
      978-1118691977
      ISBN-10 1118691970

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

      Important topics covered include:

      • Board responsibility
      • Annual giving strategies
      • Pledge fulfillment
      • Improved donor giving
      • Direct mail appeals
      • Expanding donor bases
      • Annual gift brochures
      • Event management
      • Phonathons
      • Giving analysis
      • Challenge gifts
      • Gift clubs
      • Fundraising in challenging economic times
      • Courting area businesses
      • Online donations
      • First-time donors

      Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account