Description

Book Synopsis

Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

Important topics covered include:

  • Board responsibility
  • Annual giving strategies
  • Pledge fulfillment
  • Improved donor giving
  • Direct mail appeals
  • Expanding donor bases
  • Annual gift brochures
  • Event management
  • Phonathons
  • Giving analysis
  • Challenge gifts
  • Gift clubs
  • Fundraising in challenging economic times
  • Courting area businesses
  • Online donations
  • First-time donors

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Annual Giving Primer

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    £58.50

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    RRP £65.00 – you save £6.50 (10%)

    Order before 4pm today for delivery by Fri 7 Aug 2026.

    A Paperback / softback by Scott C. Stevenson

    5 in stock

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      Publisher: John Wiley & Sons Inc
      Publication Date: Publication Date: 09/07/2013
      ISBN13: 9781118691977, 978-1118691977
      ISBN10: 1118691970

      Description

      Book Synopsis

      Originally published by Stevenson, Inc., this practical resource offers procedures nonprofits can follow to raise more in annual gift support, monitor and effectively use budgets, and meet or exceed annual gift goals. It includes examples of annual gift proposals, sample reports, planning tools, and more.

      Important topics covered include:

      • Board responsibility
      • Annual giving strategies
      • Pledge fulfillment
      • Improved donor giving
      • Direct mail appeals
      • Expanding donor bases
      • Annual gift brochures
      • Event management
      • Phonathons
      • Giving analysis
      • Challenge gifts
      • Gift clubs
      • Fundraising in challenging economic times
      • Courting area businesses
      • Online donations
      • First-time donors

      Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

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