Description
Book SynopsisA lively look at an underexplored niche in the history of American ads: pop-ups. Drawing from Ellen G. K. Rubin’s extensive collection of more than 7,000 pop-up books and related ephemera,
Animated Advertising demonstrates how animated and dimensional paper devices have been used throughout US history to promote products, art, entertainment, and ideas. The book displays the creativity of advertisers in food, fashion, tobacco, pharmaceuticals, travel, music, politics, and more. Rubin’s diverse examples of historical paper pop-ups show how they leaped from the pack of standard marketing materials to catch the eye and inform patrons and clientele about the items being sold. Illustrated with two hundred and fifty color images, and published to coincide with a Winter 2023 exhibition at the Grolier Club’s New York headquarters,
Animated Advertising is a lively look at an underexplored niche in the history of American marketing, graphic design, and paper engineering.
Table of ContentsA Passion for Pop-ups: 40 Years of WOW!
Introduction
CATALOG OF THE EXHIBITION
Pharmaceuticals and Health Care
Food
Kellogg’s Brand Cereals
Other Cereals
Chocolate
Other Food
Industrial Design and Innovation
Printing and Publishing
Automotive
Promoting Business
Business Cards
Alcoholic Beverages and Tobacco
Absolut Vodka
Tobacco
Fashion and Beauty
Clothing
Beauty and Accessories
Holidays
Travel
Arts, Entertainment, and Politics
Culture
Entertainment
Music
Sports
Politics
Glossary of Pop-up and Movable Paper Terms
