Description
Book SynopsisReveals how any manager can effectively deploy analytics in day-to-day operations' one business decision at a time. This book outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. It teaches you how to use data more effectively and glean valuable analytical insights.
Trade Review"Harvard Business School Press, Davenport in particular, has produced some excellent books on competitive analytics and the like, with good case studies..." - ZD Net
Table of ContentsTable of Contents Preface and Acknowledgements Chapter 1 What It Means to Put Analytics to Work Part 1 The Analytical DELTA Chapter 2 Data Chapter 3 Enterprise Chapter 4 Leadership Chapter 5 Targets Chapter 6 Analysts Part 2 Staying Analytical Chapter 7 Embedding Analytics in Business Processes Chapter 8 Build an Analytical Culture Chapter 9 Review Comprehensively Chapter 10 The Analytical Journey: Meeting Challenges Along the Way Chapter 11 Toward More Analytical Decisions and Better Results Appendix The DELTA Journey
