Description
Book SynopsisCognitive interviewing, based on the self-report methods of Ericsson and Simon, is a key form of qualitative research that has developed over the past thirty years. The primary objective of cognitive interviewing, also known as cognitive testing, is to understand the cognitive mechanisms underlying the survey-response process. An equally important aim is contributing to the development of best practices for writing survey questions that are well understood and that produce low levels of response error. In particular, an important applied objective is the evaluation of a particular set of questions, items, or other materials under development by questionnaire designers, to determine means for rewording, reordering, or reconceptualizing. Hence, as well as providing an empirical, psychologically oriented framework for the general study of questionnaire design, cognitive interviewing has been adopted as a ''production'' mechanism for the improvement of a wide variety of survey questions, w
Table of ContentsChapter 1. Introduction: The Role of Cognitive Interviewing in Surveys ; Chapter 2. Background: Theory and Disciplinary Orientation of the Cognitive Interview ; Chapter 3. The Practice of Cognitive Interviewing ; Chapter 4. Analysis Strategies for the Cognitive Interview ; Chapter 5. Critical Issues in Analysis of Cognitive-Interviewing Results ; Chapter 6. Writing the Cognitive-Interviewing Report ; Chapter 7. Case-Study Examples of Analysis ; Chapter 8. Summary and Conclusion
