Description

Book Synopsis
A product of newly created mass consumerism, the soldier of 1940 had expectations of material comfort, even while at war. Historian James J. Cooke presents the first comprehensive look at how General George C. Marshall’s efforts to cheer soldiers far from home resulted in the enduring morale services that the Army still provides today.

Trade Review

"Cooke (emer., Univ. of Mississippi) uses numerous archival, primary, and secondary sources to explain the importance of positive morale to the war effort, and how the combined activities of the army and private initiative helped maintain that necessary ingredient to victory." -- J. P. Sanson, CHOICE

"Cooke's examination of the Special Services and PX System during World War II, a subject previously overlooked by scholars, shows that these goods and services kept the armed forces' spirits up under the alienating conditions of global war."—Dennis Showalter, author of Patton and Rommel: Men of War in the Twentieth Century

American Girls Beer and Glenn Miller

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    £24.71

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    Order before 4pm tomorrow for delivery by Tue 7 Jul 2026.

    A Paperback by James J. Cooke

    10 in stock

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      Publisher: University of Missouri Press
      Publication Date: 11/30/2016 12:00:00 AM
      ISBN13: 9780826221117, 978-0826221117
      ISBN10: 0826221114
      Also in:
      Modern warfare

      Description

      Book Synopsis
      A product of newly created mass consumerism, the soldier of 1940 had expectations of material comfort, even while at war. Historian James J. Cooke presents the first comprehensive look at how General George C. Marshall’s efforts to cheer soldiers far from home resulted in the enduring morale services that the Army still provides today.

      Trade Review

      "Cooke (emer., Univ. of Mississippi) uses numerous archival, primary, and secondary sources to explain the importance of positive morale to the war effort, and how the combined activities of the army and private initiative helped maintain that necessary ingredient to victory." -- J. P. Sanson, CHOICE

      "Cooke's examination of the Special Services and PX System during World War II, a subject previously overlooked by scholars, shows that these goods and services kept the armed forces' spirits up under the alienating conditions of global war."—Dennis Showalter, author of Patton and Rommel: Men of War in the Twentieth Century

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