Description
Book SynopsisCombining details of truck specifications, previoulsy unpublished images, lists of optional equipment, and industry facts and figures, this book reveals the important role played by the lightweight, high-production, and basic 1/2-ton pickup trick in American post-war society, a role often overshadowed by its innate ruggedness, reliability and utilitarian nature.As the 1950s progressed, so did the evolution of the pickup truck, which added more and more style, greater comfort, and ever increasing equipment options to its burgeoning model range. After the few drab colours first offered at the start of the decade, the pickup would assume similar styling and tri-coloured pastel paint finishes to its flashy sibling car versions.Focussing on truck specifications, optional equipment, and industry facts and figures, this book also highlights some of the rarer makes and models, and includes never before published images, revealing cutaway illustrations, and a dedicated chapter focussing on four very different design approaches form the decade.
Trade Reviewanother good read and an excellent primer for pick-up enthusiasts to add to their reference library ... terrific value Classic American A lovely and colourful look at America's most beloved vehicles, from an era of exceptional development and style ... The real joy, however, is in taking bite-size chunks of trivial and imagery, with the childish enthusiasm to find a favourite model and revisit it over and over again. Classic Car Weekly
Table of Contents00-Preface & Introduction -2-images01 Ford & Mercury02 Chevrolet & GMC03 Dodge & Fargo04 Studebaker, International, Willys, Kaiser-Jeep05 Non-Traditional American Half-Tons08 Popular Pickup Close-Ups09 Pickup Truck Options over the Decade
