Description
Book SynopsisTreating rhetoric and symbols as central rather than peripheral to politics, Lisa Wedeen's groundbreaking book offers a compelling counterargument to those who insist that politics is primarily about material interests and the groups advocating for them. During the thirty-year rule of President Hafiz al-Asad's regime, his image was everywhere. In newspapers, on television, and during orchestrated spectacles. Asad was praised as the father, the gallant knight, even the country's premier pharmacist. Yet most Syrians, including those who create the official rhetoric, did not believe its claims. Why would a regime spend scarce resources on a personality cult whose content is patently spurious? Wedeen shows how such flagrantly fictitious claims were able to produce a politics of public dissimulation in which citizens acted as if they revered the leader. By inundating daily life with tired symbolism, the regime exercised a subtle, yet effective form of power. The cult worked to enforce obed
