Description
Book SynopsisMany people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company on the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company.
"Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.
P – Plenty of traffic
O – Offer something for free
W – Win their trust
E – Engaging experience
R – Request an action
+ – additional tips & secrets
Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
Trade Review“Amazon’s Dirty Little Secrets" challenges you to ask the question, "What would Jeff Bezos do?" Jam packed with actionable insights, Greg Jameson has unlocked the vault and given you the keys to success by showing you exactly how to use the power of others to market and sell for you. Grab this book now. --- Ken McArthur, Best-Selling Author of Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World. http://kenmcarthur.com
“Amazon’s Dirty Little Secrets” is a great resource and learning tool for both company owners and online marketers. What makes this book so valuable is that Greg makes it clear what online activities and strategies will bring you the best results (i.e. building an email list, using YouTube, capitalizing on affiliate marketing, getting testimonial and reviews, etc.) and then explains how to accomplish each. His examples, case studies and links make it possible for you to see actual working examples of successful companies that have used the strategies and information that he has included in this book as you are reading it."--- Melonie Dodaro, CEO, Top Dog Social Media, Author, The LinkedIn Code www.TopDogSocialMedia.com
“Wow, Greg Jameson pulls back the curtain and reveals in his book ‘Amazon’s Dirty Little Secrets’ the exact methods to make your business successful using Amazons own tactics.” --- Rob Anspach, Owner Anspach Media, Author of “Social Media Debunked” and
“Share: 27 Ways to Boost Your Social Media Experience, Build Trust and Attract Followers” www.robanspach.com
“Whether you have an online business or operate a traditional storefront, you need to harness the amazing marketing power of the Internet that is available to every entrepreneur and small business owner. Be not afraid! The title of Greg’s book, Amazon’s Dirty Little Secrets, is actually lesson #1 in marketing—you have to standout and to get attention! Besides the great title, the pages of this book contain a veritable roadmap of how to attract and engage more customers and clients with email, video, and social media, often at little to no cost. Invest in this book, and more importantly, apply this information to your business.” --- Jim Palmer, The Newsletter Guru, Author of Stop Waiting For it to Get Easier, Create Your Dream Business Now www.GetJimPalmer.com
“Greg is at the top of his game and that is very much apparent in his new book "Amazon's Dirty Little Secrets." The content is every bit as provocative as the title. This digs deeper than most surface books on the subject; the book is the one that will allow you to take action. The action you take will bring you the same actionable results that Amazon.com has used to become the world's top shopping destination. He has put so much content in here, I think I saw a kitchen sink even inside!” --- John Lawson, CEO ColderICE Media, Author of Kick Ass Social Commerce for E-Preneurs @ColderICE www.ColderICE.com
"As a business owner, I'm always on the lookout for a guide-book and easy-to-use checklists to help keep my brand relevant and cutting edge. I knew I could learn a lot from Amazon, including their secrets for customer retention and a remarkable customer experience, but they weren't writing a book about it. I'm so grateful for Greg Jameson's time and talent for continuing to help business owners everywhere navigate online marketing, and especially working together with others. I think that Amazon's Dirty Little Secrets is going to be a very well-used resource for me, and a go-to for helpful business topics on my radio program." --- Angel Tuccy, Radio Host of the Experience Pros Radio Show, Denver's Longest Running Positive Business Talk Show www.ExperiencePros.com
"Kudos to Greg Jameson on "Amazon's Dirty Little Secret." With his POWER+Plus formula, Greg provides an easy-to-follow blueprint that readers can apply to boost their Internet presence and increase their sales online.
Turn the pages and access tips and guidelines you can use to get others to market and sell for you. Among other things, Greg covers how to get traffic to your Web site without relying on search engines, email best practices, how to win your customers' trust, and more.
By citing specific examples, Greg illustrates how his clients have successfully implemented his advice. From search engine optimization and social media marketing to gathering testimonials and creating an engaging customer experience, he covers all the basics—not to mention, revealing "Amazon's Dirty Little Secret." --- Debra Jason, The Write Direction- Marketing & writing with heart, not hype. Founder of the "Freelancers' Freedom Playground" http://writedirection.com
“The cold hard truth is the small business really cannot compete on equal footing without knowledge—the knowledge learned from books like “Amazon’s Dirty Secret”. The acronym POWER is a must execute plan if you want not only compete but to THRIVE. Some of Greg’s advice are strategies we’ve done as retailers offline and were perplexed on how to apply it online. He gives you the case study on how you can do these on your online business to succeed.” --- Shirley Tan, Author, Ecom Hell: How to make money in Ecommerce Without Getting Burned. www.ecommercesystems.com
“Amazon's Dirty Little Secrets” is a wonderfully crafted manual for novice and experienced marketers alike. This book is an excellent resource, successfully pairing effective strategies with clear examples, making it easy for the reader to grasp the concepts needed to navigate the Amazon system. What makes this book even more valuable, is that the methods enclosed can be applied to any business marketing system to generate profitable results. Informative and easy to follow, this book is definitely a “must read” for every business owner. --- Rebekah Welch, The Marketing & Media Monsters -- Marketing Authors & Speakers www.MandMMonsters.com
"Few companies so accurately predicted their future through a brand name as did Amazon.com. Bezos has created a leviathan of a business model that has retailers all over the world scrambling to compete. What many entrepreneurs don't realize is that Amazon offers amazing opportunities for authors and creators of other products to leverage the power of this giant to grow their own business. In Amazon's Dirty Little Secrets, Greg Jameson pulls back the sheet to reveal the key strategies anyone can use to tap into the marketing genius that is Amazon.com" ---Joel Comm, New York Times Best-Selling Author www.JoelComm.com
I've been involved in the world of Internet marketing for years, and I am constantly searching for primers--simple tutorials that can make the complexity of the subject clear and actionable for beginners. People often ask me, "How do I approach web commerce? Where do I begin?" Finally, I can tell them: "Greg Jameson's book, 'Amazon's Dirty Little Secrets,' is all you need!" This is the real deal, from someone who has "been there and done that." It is a practical book that tells you exactly what to do and how to do it. If you take it seriously, it is as good as any expensive course you can buy. Get this book and do what it says--and prosper in your Internet business! ---Dr. Joel Orr http://joeltrainsauthors.com
The way everyone does business has changed dramatically over the last few years: from the speed of the Internet and technology, to explosion of social media, to the demise of the economy and an uncertain future, everyone from IBM to your next door neighbor knows we all have to do things differently. But you don't have to reinvent the wheel. There are powerhouses that have figured out the new economy and, through a thorough reading and study of "Amazons Dirty Little Secrets" we can learn what we should do differently too… at least in the sense of online marketing and shared influence. I know Greg Jameson personally and have had more than one conversation where I, a Forbes & AGBeat Top Social Media Influencer, was enlightened with new ideas. I read and will re-read this book and keep it on my active (not just collectible) shelf. You'd be wise to do the same. --- Lori Ruff, Integrated Alliances, CEO, Speaker & Author. The Voice of www.InfluenceRadio.net
"WWJD—What would Jeff do? This mantra is one that every business owner will be repeating after reading "Amazon's Dirty Little Secrets". Rather than spending hundreds, if not thousands, a month on SEO, Greg teaches you how to follow in Amazon's footsteps to build a successful marketing strategy. Greg exposes the reasons why seeking the top rank in Google doesn't need to come first in your marketing plan—or budget. Learning how to use email marketing with power partners, social media tips and tricks, and most importantly how to use Amazon's own method of having other market for you will make you a savvy marketer that can know the answer to WWJD." --- Elizabeth Lewis, JD, MS, Law Office of EC Lewis, PC www.eclewis.com
Greg really lays down a plan for you in this book and walks you through everything you need to do to follow in the steps of Amazon. He uses the "Power" plan to help illustrate the key points of a successful online business. You will learn so much about everything from Search Engine Optimization, social media, affiliate marketing, e-mail marketing, and more. He has great case studies and specific tips to back up his points and a really helpful appendix on Google ranking at the end. I highly recommend this book to anyone looking to grow their online business and learn Amazon's "dirty little secret". --- Andrea Vahl, co-author, “Facebook Marketing All-In-One For Dummies” www.AndreaVahl.com
"Amazon's Dirty Little Secret ' is filled with practical and proven techniques for attracting more customers and earning their loyalty. These techniques have been the driving force behind Amazon's meteoric success. The best part is you can use them to grow your business, too. --- Ryan Healy, Direct Response Copywriter www.RyanHealy.com
It's not often that I find a book so worthy of recommending. “Amazon's Dirty Little Secrets" is “Meaty” and 'chock Full' of clear, concise, accurate direction and real-life examples of solid What to's and How To's. Some I've seen Only in High Level Trainings by the best in the business and others, brand new to me. I have to admit, I dug in and did my best to find flaws, but couldn't. Greg has done an excellent job simplifying and clarifying the complex. This is what's working Now. The Links are a great extension to resources and the Complete List of Google Ranking Factors is worthy of a Stand Alone Course, what a Bonus. --- Jim Zaccaria www.JimZaccaria.com
Table of ContentsIntroduction
Getting Started with Amazon’s Dirty Little Secret
P—Plenty of Traffic
Search Engine Optimization
Domain Factors
Page-Level Factors
Site-Level Factors
Back-Link Factors
User-Interaction
Special algorithm rule
Social Signals
Brand Signals
On-site Webspam Factors
Off-page Webspam Factors
Email
SPAM
Grow your list
Email Best Practices—What Would Jeff Do?
YouTube
Facebook
What This Means for Merchants
Increasing Engagement
Case Study
Images on Facebook
YouTube
Blogs
Twitter
Google+
Pinterest
LinkedIn
Location—Based Sites
Affiliate Marketing
Press Releases
O—Offer Something for Free
Cyberbase Trading Post
Case Studies
Get them to fill out an application!
W—Win their Trust
Ratings & Reviews
Testimonials
E—Engaging Experience
Payment Solutions
Product Descriptions
Product Videos
Test Your Web site
Mobile
Shopping Cart Abandonment
Shipping
R—Request an Action
Cross-Sell
Wishlist
Product Reviews
Add to Cart
Upsell
+ PLUS: Additional Tips & Secrets
P –Perform Analytics
Google Analytics
What Others are Saying
Email Analytics
Sales Analytics
L—Listen to your Customers
Subscription Programs
Selling on Amazon
U—Understanding Distribution Channels
B2B Wholesale Considerations
S—Start Now!
Appendix—Complete List of Google Ranking Factors
