Description
Book SynopsisMany people believe that Amazon’s success is the direct result of a strong user shopping experience. This however is only part of the reason why Amazon is the number one ecommerce company in the world for almost two decades. The real reason behind Amazon’s success is that they have mastered the art of getting other people to market and sell for them. From affiliate partners that drive traffic, to online reviews and ratings where customers tell other customers why they should buy a product, to getting free publicity from shows like Oprah or 60 Minutes, Amazon is the online company to emulate. “Amazon’s Dirty Little Secrets" will show you how you can accomplish this for your company.
"Amazon’s Dirty Little Secret" is getting others to do their marketing and sales for them. This is so powerful that Greg created an acronym using the word POWER+.
P – Plenty of traffic
O – Offer something for free
W – Win their trust
E – Engaging experience
R – Request an action
+ – additional tips & secrets
Anyone engaged in Internet sales and marketing will benefit from the specific examples in this book.
Trade Review“Amazon’s Dirty Little Secrets" challenges you to ask the question, "What would Jeff Bezos do?" Jam packed with actionable insights, Greg Jameson has unlocked the vault and given you the keys to success by showing you exactly how to use the power of others to market and sell for you. Grab this book now. --- Ken McArthur, Best-Selling Author of Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World. http://kenmcarthur.com
“Amazon’s Dirty Little Secrets” is a great resource and learning tool for both company owners and online marketers. What makes this book so valuable is that Greg makes it clear what online activities and strategies will bring you the best results (i.e. building an email list, using YouTube, capitalizing on affiliate marketing, getting testimonial and reviews, etc.) and then explains how to accomplish each. His examples, case studies and links make it possible for you to see actual working examples of successful companies that have used the strategies and information that he has included in this book as you are reading it."--- Melonie Dodaro, CEO, Top Dog Social Media, Author, The LinkedIn Code www.TopDogSocialMedia.com
“Whether you have an online business or operate a traditional storefront, you need to harness the amazing marketing power of the Internet that is available to every entrepreneur and small business owner. Be not afraid! The title of Greg’s book, Amazon’s Dirty Little Secrets, is actually lesson #1 in marketing—you have to standout and to get attention! Besides the great title, the pages of this book contain a veritable roadmap of how to attract and engage more customers and clients with email, video, and social media, often at little to no cost. Invest in this book, and more importantly, apply this information to your business.” --- Jim Palmer, The Newsletter Guru, Author of Stop Waiting For it to Get Easier, Create Your Dream Business Now www.GetJimPalmer.com
“Greg is at the top of his game and that is very much apparent in his new book "Amazon's Dirty Little Secrets." The content is every bit as provocative as the title. This digs deeper than most surface books on the subject; the book is the one that will allow you to take action. The action you take will bring you the same actionable results that Amazon.com has used to become the world's top shopping destination. He has put so much content in here, I think I saw a kitchen sink even inside!” --- John Lawson, CEO ColderICE Media, Author of Kick Ass Social Commerce for E-Preneurs @ColderICE www.ColderICE.com
"Few companies so accurately predicted their future through a brand name as did Amazon.com. Bezos has created a leviathan of a business model that has retailers all over the world scrambling to compete. What many entrepreneurs don't realize is that Amazon offers amazing opportunities for authors and creators of other products to leverage the power of this giant to grow their own business. In Amazon's Dirty Little Secrets, Greg Jameson pulls back the sheet to reveal the key strategies anyone can use to tap into the marketing genius that is Amazon.com" ---Joel Comm, New York Times Best-Selling Author www.JoelComm.com
Table of ContentsIntroduction
Getting Started with Amazon’s Dirty Little Secret
P—Plenty of Traffic
Search Engine Optimization
Domain Factors
Page-Level Factors
Site-Level Factors
Back-Link Factors
User-Interaction
Special algorithm rule
Social Signals
Brand Signals
On-site Webspam Factors
Off-page Webspam Factors
Email
SPAM
Grow your list
Email Best Practices—What Would Jeff Do?
YouTube
Facebook
What This Means for Merchants
Increasing Engagement
Case Study
Images on Facebook
YouTube
Blogs
Twitter
Google+
Pinterest
LinkedIn
Location—Based Sites
Affiliate Marketing
Press Releases
O—Offer Something for Free
Cyberbase Trading Post
Case Studies
Get them to fill out an application!
W—Win their Trust
Ratings & Reviews
Testimonials
E—Engaging Experience
Payment Solutions
Product Descriptions
Product Videos
Test Your Web site
Mobile
Shopping Cart Abandonment
Shipping
R—Request an Action
Cross-Sell
Wishlist
Product Reviews
Add to Cart
Upsell
+ PLUS: Additional Tips & Secrets
P –Perform Analytics
Google Analytics
What Others are Saying
Email Analytics
Sales Analytics
L—Listen to your Customers
Subscription Programs
Selling on Amazon
U—Understanding Distribution Channels
B2B Wholesale Considerations
S—Start Now!
Appendix—Complete List of Google Ranking Factors
