Description
Book SynopsisThis study of alternative and activist media provides an introduction to alternative media theories, audiences and practices. It brings diverse voices and concepts from outside the commercial media world to the fore, enriching and challenging mass media. Illustrated with historical and current examples, from both a UK and international perspective, it also includes carefully constructed exercises and discussion topics based on case studies and available texts.Topics include the place of alternative media in a mass-media world; a history of alternative and activist media; media participation and consumption by marginalised audiences; the use of pirate and community radio, video and television by community and minority groups; fanzines and other small publishing ventures by individuals; the use of alternative media for explorations in design; the blurring of boundaries between alternative and mass media; and new technology and its possibilities for alternative media.
Trade ReviewThis lively and accessible examination of alternative media draws on a rich variety of examples from all over the world. Throughout the book Mitzi Waltz involves the student in fascinating and valuable exercises. An excellent teaching resource for this important area. -- Dr Chris Atton, School of Communication Arts, Napier University This lively and accessible examination of alternative media draws on a rich variety of examples from all over the world. Throughout the book Mitzi Waltz involves the student in fascinating and valuable exercises. An excellent teaching resource for this important area.
Table of ContentsIntroduction; Chapter 1: Who needs an alternative?: An introduction to the role of alternative and media; Chapter 2: A brief history of alternative media; Chapter 3: Unheard voices, unseen images; Chapter 4: Anyone with a cheap transmitter can do radio; Chapter 5: Broadcasting beyond the corporate sphere; Chapter 6: Artistic impulses; Chapter 7: Creating media spaces for the personal; Chapter 8: 'Cyberculture': A study of the latest wave of alternative media; Chapter 9: From the margins to the mainstream; Chapter 10: New directions for a new century; Bibliography; Internet Resources.
