Description
Book SynopsisCombining research with case studies including IBM-Microsoft, Volvo-Renault and USAir-British Airways, this book assembles strategy experts from the University of Virginia's Darden School to show that the future of the global enterprise hinges on its ability to form strategic alliances.
Trade Review"A thoughtful, experience-based exploration of the subtleties and nuances that must be addressed when entering into complex alliance relationships. Required reading!" (Lawrence M. Small, President and COO, Fannie Mae)
"From global service enterprises to e-business start-ups, firms in the future will win or lose by how well they manage their alliance strategies. This book is a gold mine of valuable perspectives, useful advice, and practical checklists that will help you tilt the game in your favor. Read it and, more importantly, use it to develop your own alliance competence." (Benjamin Gomes-Casseres, Director, MBA Program, Brandeis University and author, The Alliance Revolution)
"This book gives us a frame for learning - in terms of basics, it's the best I've seen. A must-read for those seeking prosperous alliances!" (Dr. Stephan Kessel, Chairman of the Executive Board, Continental AG, Hannover)
"In this time when alliances are crucial to the organization, all partners must understand and commit to the success of the alliance. This book makes these issues clear and provides tools to achieve - a very valuable resource for anyone in the business world today."(William Mustain, President and CEO, Comdial Corporation)
"This book captures the essence of the opportunities and difficulties involved in using alliances as a strategic weapon. I heartily recommend it to anyone embarking on a strategic alliance strategy."(James R. Houghton, Chairman of the Board Emeritus, Corning Incorporated)
Table of ContentsAlliance: A Set of Complex Interactions.
Building Alliance Competence: New Rules and New Approaches.
Balancing Business and Relationships.
The Alliance Spirit.
Alliance Static.
Managing the Alliance over Time: Possibilities and Pitfalls.
Conflict Resolution and the No Blame Review.
Alliance Managers: Thinking and Seeing the World Differently.
Building an Alliance Competence.
Special Topics in Alliances.
Concluding Remarks.
Notes.
Index.
