Description
Book SynopsisA handbook on the fundamentals of strategy. It helps managers zero in on the choices that lie at the heart of innovative strategies. It explains how to overcome the obstacles to innovation so that even well-established companies can innovate by breaking the rules of the game. It also reveals how creative thinking leads to strategic innovation.
Table of ContentsPreface 1. Put Innovation Back Into Strategy Part I--How to Create a Unique Strategic Position 2. Decide What Your Business Is 3. Decide Who Your Customers Are and What to Offer Them 4. Decide How You Will Play the Game 5. Identify and Secure Strategic Assets and Capabilities 6. Create the Right Organizational Environment 7. Develop a Superior Strategic Position Part II-How to Prepare for Strategic Innovation 8. Understand How New Strategic Positions Develop 9. Evaluate and Respond to Strategic Innovation 10. Take a Dynamic View of Strategy Notes Index About the Author
