Description
Book SynopsisAgricultural Marketing in India: Perspective and Potential for bringing greater awareness among the society regarding agricultural marketing and its perspective as well as potential in India. The authors from all over India will be invited for their contribution on the subject matter. The theme will cover all aspects of marketing related to agriculture and its allied enterprises. The theme of book is further divided into following sub-themes:
Table of Contents1. Agricultural Marketing in India: Status, Scope, Marketed Surplus, Marketing costs, margins, Producers' share, Marketing efficiency, Interventions, 2. Potential of Agricultural Marketing, 3. Agricultural Marketing and Price Analysis, 4. Agricultural Marketing and Agri-business, 5. Sustainability Issues in Agricultural Marketing, 6. Agricultural Marketing Extension, 7. Agricultural Marketing System and ICT, 8. Role of Government/ APMC in promoting agricultural marketing, 9. Rural Marketing, 10. Value Addition, 11. Marketing strategy, planning and control
