Description
Book SynopsisThe underlying principle of this book is the African philosophy of Ubuntu, which acts as a guide for developing empathic products and services. The book makes the case that empathy is the key to any successful product and service design project because it enables designers to make wise design choices that align with users'' demands.
Fifteen chapters provide the latest industrial design developments, techniques, and processes explicitly targeting emerging economies. At the outset, it covers the design context and the philosophy of the Ubuntu approach, which places people and communities at the centre of the development agenda. The book covers new product development, design research, design cognition, digital and traditional prototyping, bringing products to the market, establishing a company''s brand name, intellectual property rights, traditional knowledge, and the business case for design in Afrika. It concludes with a discussion about the future of design and the skills asp
Table of Contents
Introduction PART 1: New Product Development 1. Design Context in Afrika 2. Advancing Afrikan Sustainable Design 3. New Product Development Process: A Contextual Approach 4. Human Factors and Ubuntu in Product Design PART 2: Design Research 5. Design-Driven Research Methods 6. Ethics in Design PART 3: Design Cognition 7. Design Elements and Principles 8. Design Sketching: What Works Best from an Afrikan Perspective? PART 4: Prototyping Approaches 9. Physical Model Making for Designers 10. Traditional Manufacturing 11. Additive Manufacturing in Afrika PART 5: Taking the Product to the Market 12. Building Corporate Brand Reputation in Emerging Economies 13. Intellectual Property, Traditional Knowledge, Traditional Cultural Expressions, and the Philosophy of Ubuntu 14. The Business Case for Design in Afrika 15. Designing Futures for Afrika and Beyond
