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Book Synopsis
In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers'' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

Advertising: Types of Methods, Perceptions &

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    A Hardback by Lucas Barreau

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      Publisher: Nova Science Publishers Inc
      Publication Date: 01/03/2014
      ISBN13: 9781629486123, 978-1629486123
      ISBN10: 1629486124
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      Advertising

      Description

      Book Synopsis
      In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers'' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

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