Description
Book SynopsisTrade ReviewWell-written, occasionally funny, yet scholarly sound, this Bulgarian story written with an insider's voice will dismantle for the reader myths about post/socialism and femininity, while offering alternative and surprising explanations and validations of human being's infinite capacity for imagination and survival. -- Denise Roman, University of California, Los Angeles
Ibroscheva provides the reader with a remarkable and comprehensive look at the media in the post-socialist world of Eastern Europe. . . .In a very real way . . . the book offers a mirror of both East and West and a sobering account of gendered advertising, sales, politics, and people. * Communication Research Trends *
Table of ContentsChapter 1: Introduction Chapter 2: Sex? Please, We Are Socialist: The Ideology of Femininity and Sex during Socialism Chapter 3: Advertising and the Socialist Economy Chapter 4: Liberating Women: The Role of Media in Defining Femininity in the Post-Socialist Transition Chapter 5: Of vodka, Watermelons and Other Sexy Fruit: Advertising and the Objectification of Women in Bulgaria Chapter 6: Sex and Politics: Consuming Women’s Bodies Chapter 7: Conclusion
