Description

Book Synopsis
The third edition of "Advertising and Sales Promotion" has been updated with new content on segmentation, positioning, brand personality, and image. It focuses on the dynamic concept of sales promotion and its impact on consumers, making it an essential read for marketing students.

Advertising and Sales Promotion

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    A Paperback / softback by S. H. H. Kazmi, Satish Batra

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      Publisher: Excel Books
      Publication Date: Publication Date: 30/04/2008
      ISBN13: 9788174466396, 978-8174466396
      ISBN10: 8174466398

      Description

      Book Synopsis
      The third edition of "Advertising and Sales Promotion" has been updated with new content on segmentation, positioning, brand personality, and image. It focuses on the dynamic concept of sales promotion and its impact on consumers, making it an essential read for marketing students.

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