Description
Book SynopsisPart of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
Trade Review...Eleven articles provide insight into strengths and weaknesses of alternative methodological approaches to issues of advertising and differentiated products. Journal of Economic Literature, 2002
Table of ContentsEffects of advertising on U.S. non-alcoholic beverage demand: Evidence from a two-stage Rotterdam model (H.W. Kinnucan, et al.). The long-run demand for alcoholic beverages and the advertising debate: A cointegration analysis (N.E. Coulson, J.R. Moran, J. P. Nelson). Mandated exclusive territories: Efficiency effects and regulatory selection bias (T.R. Sass, D.S. Saurman). Race and radio: Preference externalities, minority ownership, and the provision of programming to minorities (P. Siegelman, J. Waldfogel). The value of advertising in a magazine bundle (C.A. Depken, D.P. Wilson). Pricing dynamics of multi-product retailers (D. Hosken, D. Matsa, D. Reiffen). Product innovation in services: A framework for analysis (R. Betancourt, D. Gautschi). Asymptotic efficiency in stackelberg markets with incomplete information (J. Zhang, Z. Zhang). Advertising cooperation: Who plays? Who gains? (J. A. Dearden, G. L. Lilien). A model of vertical differentiation, brand loyalty, and persuasive advertising (V.J. Tremblay, C. Martins-Filho). Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications (J.P. Nelson).
