Description
Book SynopsisThis book provides an insightful overview of the social-economical trends in modern China, their global influence, and the disrupting consequences for businesses and countries all over the world. It is a fresh look at the business conditions that Western firms face in China, poised to become the world's largest and most dynamic economy. Using a vast array facts and data, combined with personal stories and experiences, Mr. Agten provides an accessible and entertaining glimpse at Chinese megatrends, such as the development of the middle class, innovation and upskilling, digitalization of Chinese society, rising labor costs and more. This book is a must-read for entrepreneurs, executives and economists seeking to understand the Chinese market.
Table of Contents1.“Made in China” No Longer Means Cheap.- 2.Pragmatic China.- 3.Multifaceted China.- 4.The Unwritten Contract.- 5.Why Chinese Students Go Abroad.- 6.One Billion Customers.- 7.The Chinese Online Tsunami.- 8.Made in China 2.0 and Beyond.- 9.Better Unhappy Rich than Poor.- 10.Qian´an: from zero to hero (and back).- 11.China Goes Global.- 12.The Great Decoupling and a New Cold War
