Description
Book SynopsisAn essential resource for those wishing to understand the driving factors behind the operation of an adventure tourism company, this textbook offers guidance on how to deliver a profitable and sustainable product. The importance of changing markets, technology and corporate social responsibility, including environmental impacts and climate change, are discussed in the context of managing an adventure tourism firm. To remain profitable, companies must address these issues along with the important aspects of risk and safety. Key features include: - Case studies from successful professionals in the industry. - Consideration of the development of sustainable adventure tourism. - Guidance on managing products and customers. Compiled from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both students taking university courses on adventure tourism and outdoor recreation as well as professionals working within the industry.
Table of ContentsPART I: PART I 1: Adventure Tourism 2: Globalization of Adventure Tourism 3: Research in Adventure Tourism 4: Customer Profile 5: Product Development 6: Management Issues 7: Risk and Safety Management 8: New Adventure, Old Adventure 9: Cultural Perspectives on Adventure Tourism 10: Adventure Lifestyles 11: Sustainability in Adventure Tourism PART II: CASE STUDIES 12: Altruistic Adventure Voluntourism: Help Manage the Park You Visit 13: Adventure Tourism in the Four Different Worlds of Ecuador 14: I Came to Enjoy Iceland and Arrived at Þingvellir (‘Þingvellir – where am I again?’) 15: Call of the Wild in Wales 16: Thoughts on the Adventure Sports Industry 17: Being an Outdoor Instructor: James’s Experience 18: My Path to Adventure
