Description
Book SynopsisFacing challenges and changes in the twenty-first century, universities are giving increased emphasis to institutional advancement, encompassing constituent engagement, communications and marketing, and fundraising. This book highlights the implications of change and best practices and innovations in advancement. It addresses such questions as: What is working now? Where are we going? What will the future of advancement look like?The book's twenty chapters, written by leading experts in the field, describe ways in which traditional methods must be adapted to the new environment and highlight new strategies that are growing in importance.This book is focused on higher education and institutions in the United States but many of the topics it considers are important to independent schools and other types of institutions and to the practice of advancement around the world.
Trade ReviewAdvancing higher education is a mission that transforms lives and society. Having a thorough understanding of the myriad elements of integrated advancement, and their mutual dependence, is important. Identifying new strategies is critical in an environment with increasing opportunities, competition and challenges to our sector. The impressive list of expert contributors alone indicates that this publication thoughtfully considers advancement for a changing era of higher education. This compelling anthology of essays eloquently evaluates existing practices and encourages advancement professionals to build upon them; to think differently; to seek out partnerships and to develop new strategies as architects of the future. It should sit high on the reading list for educational leaders, advancement professionals, and for all who wish to have a deeper and more comprehensive understanding of what it takes to advance higher education in an increasingly dynamic environment. -- Sue Cunningham, President and CEO, Council for Advancement and Support of Education
In Advancing Higher Education, editors Michael Worth and Matthew Lambert have assembled authors representing some of the leading practitioners and thinkers in the advancement profession. This volume provides their insights on profound changes impacting higher education and describes new and innovative strategies to address them. Advancement professionals and other leaders working to advance their institutions will find its contents of great value. -- Brian K. Lee, Vice President for Alumni Affairs and Development, Harvard University
Michael Worth and Matthew Lambert represent the best in both long-term advancement leadership and the exciting new generation of leaders now making their mark on philanthropy. In this book, they have assembled a “who’s who” of higher education advancement professionals, sharing their years of wisdom, new fundraising ideas and best practices. -- Bob Sweeney, Senior Vice President for Advancement, Emeritus, University of Virginia; Principal, Sweeney/Philanthropy, LLC
Table of ContentsAcknowledgements Introduction Part I: The Advancement Function Section introduction Chapter 1: The Present and Future of Higher Education Matthew T. Lambert Chapter 2: History and Growth of Institutional Advancement Michael J. Worth Part II: Foundations of Advancement Section Introduction Chapter 3: Strategy as the Foundation for Advancement Darrow Zeidenstein Chapter 4: Marketing and Communications James M. Langley Chapter 5: The Integrated Advancement Program Michael C. Eicher Part III: Raising Funds from Individuals Section Introduction Chapter 6: Engaging Individuals and Building Community Arman Afsahi Chapter 7: Annual Giving Daniel H. Frezza Chapter 8: Major and Principal Gifts Ronald J. Schiller Chapter 9: Planned Giving Jeff Comfort PART IV: Campaigns and Project Fundraising Section Introduction Chapter 10: The Art and Science of Comprehensive Campaigns Fritz W. Schroeder Chapter 11: Trends and Directions in Corporate and Foundation Support Shaun Brenton and Jenny Bickford Part V: Engaging Diverse Constituencies Section Introduction Chapter 12: Engaging New Generations Kestrel A. Linder and Felicity Meu Chapter 13: Women and Philanthropy Andrea K. Pactor and Debra J. Mesch Chapter 14: Engaging Underrepresented Communities Rachel E. Vassel Chapter 15: International and Global Fundraising Ivan A. Adames Part VI: Understanding Institutional Settings Section Introduction Chapter 16: Institutionally Related Foundations in Public Colleges and Universities James H. Moore, Jr. Chapter 17: Raising Funds for Community Colleges Lauren F. Brookey Chapter 18: Raising Funds for a School, College, or Unit within a University David T. Welch Part VII: Managing and Supporting Advancement Programs Section Introduction Chapter 19: Structuring and Managing the Advancement Staff Nuvyn Peters Chapter 20: Advancement Services Caroline S. Chang Conclusion Contributors Index
