Description

Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

Advances in Services Marketing and Management

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Hardback by David E. Bowen , Dawn Iacobucci

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Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 12/05/1997
    ISBN13: 9780762301768, 978-0762301768
    ISBN10: 0762301767

    Number of Pages: 290

    Non Fiction , Business, Finance & Law

    Description

    Part of a series which offers an interdisciplinary approach to the latest research and practice in services, this volume discusses a variety of topics in the field.

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