Description

Book Synopsis
Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the field.

Advances in Services Marketing and Management

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A Hardback by David E. Bowen, Dawn Iacobucci, Teresa A. Swartz

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    View other formats and editions of Advances in Services Marketing and Management by David E. Bowen

    Publisher: Emerald Publishing Limited
    Publication Date: 12/05/1997
    ISBN13: 9780762301768, 978-0762301768
    ISBN10: 0762301767
    Also in:
    Hospitality and service industries Management and management techniques Sales and marketing

    Description

    Book Synopsis
    Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses a variety of topics in the field.

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