Description

Book Synopsis
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Advances in Digital Marketing and eCommerce:

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    A Hardback by Francisco J. Martínez-López, Luis F. Martinez

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      Book details

      Publisher Springer International Publishing AG
      Published 8 June 2022
      ISBN-13 9783031057274
      978-3031057274
      ISBN-10 3031057279
      Also in:
      E-commerce: business aspects Online marketing / Social media marketing Business applications

      Description

      Book Synopsis
      This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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