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Book Synopsis
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

Advances in Digital Marketing and eCommerce:

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Order before 4pm tomorrow for delivery by Sat 27 Dec 2025.

A Hardback by Francisco J. Martínez-López, Luis F. Martinez

15 in stock


    View other formats and editions of Advances in Digital Marketing and eCommerce: by Francisco J. Martínez-López

    Publisher: Springer International Publishing AG
    Publication Date: 08/06/2022
    ISBN13: 9783031057274, 978-3031057274
    ISBN10: 3031057279
    Also in:
    E-commerce: business aspects Online marketing / Social media marketing Business applications

    Description

    Book Synopsis
    This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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