Description
Book SynopsisPresents answers to the following questions: how do tourists go about seeking high novelty and yet return to the same destination? How do some firms in the same industry end up embracing industrial tourism while other firms reject such business models? How do executive leadership styles affect employee satisfaction in international tourist hotels?
Table of ContentsPerceived Risk and Novelty-Seeking Behavior: The Case of Tourists on Low-Cost Travel in Algarve (Antonia Correia, University of Algarve), Industrial Tourism Theory and Implemented Strategies (Elspeth A. Frew, La Trobe University), Independent Traveler Decision-Making (Kenneth F Hyde, AUT University), Mural-based Tourism as a Strategy for Rural Community Economic Development (Rhonda L.P. Koster, Lakehead University), Leadership Style and Employees Job Satisfaction in International Tourist Hotels (Chien-Wen Tsai, Ming-Hsin University of Science and Technology), Action and Outcome Metrics for Evaluating Destination Marketing Programs (Arch Woodside, Boston College, and Marcia Sakai, University of Hawaii)
