Description

The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

Advances in Business and Management Forecasting

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Hardback by Kenneth D. Lawrence , Ronald K. Klimberg

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The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 08/05/2009
    ISBN13: 9781848555488, 978-1848555488
    ISBN10: 1848555482

    Number of Pages: 270

    Non Fiction , Business, Finance & Law

    Description

    The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. (An accurate, robust forecast is critical to effective decision making). The focus of the research annual is applications - and practitioner-oriented. The topics will normally include sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is the direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant.

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