Description
Book SynopsisAdvances in Business and Management Forecasting presents state-of-the-art studies in the application of forecasting methodologies to suce areas as finance, economics, technology, and forecasting accuracy. Volume 11 is split into four sections which address Forecasting in Marketing and Sales, Forecasting in Health Care, Forecasting in Business and Economics, and Topics in Forecasting. A number of topics are examined including brand experience, hospital bed management, population growth and online information sharing.
Trade ReviewLawrence and Klimberg present essays from 28 expert contributors in this volume, which covers technology, economics, finance, and forecasting accuracy in state-of-the-art studies. Twelve chapters are divided into four parts: forecasting in marketing and sales; forecasting in health care; forecasting in business and economics; topics in forecasting. -- Annotation * protoview.com *
Table of ContentsPART I: FORECASTING IN MARKETING AND SALES Optimizing Resources to Better Forecast Future Profits - Kathleen Campbell Garwood, Alicia Graziosi Strandberg and Nicolle Clements Brand Experience and Customer Equity Prediction - Arthur Cheng-Hsui Chen, Shaw K. Chen and Chien-Lin Ma A Comparative Evaluation of Intermittent Demand Forecasting with Updated Smoothing Constants - Matthew Lindsey and Robert Pavur PART II: FORECASTING IN HEALTH CARE Forecasting Pain and Discomfort for Canines with Disease for Establishing Appropriate Medication Levels - Virginia M. Miori, Zhenpeng Miao and Yingdao Qu Honing a Predictive Model to Accurately Forecast the Number of Bed Days Needed to Cover Patient Volume for a Large Hospital System - Alan D. Olinsky, Kristin Kennedy and Michael Salzillo Can Rationality of USDA’s Fixed-Event Crop Forecasts Be Improved? - Ran Xie, Olga Isengildina-Massa and Julia L. Sharp PART III: FORECASTING IN BUSINESS AND ECONOMICS Business School Forecasting for the Real World - John F. Kros and William J. Rowe Forecasting the Operating Income of MetLife - Kenneth D. Lawrence, Gary Kleinman and Sheila M. Lawrence Forecasting the Population Growth in China Based on the Welfare Efficiency and Demographic Statistics - Feng Yang, Yuan Yang and Zhimin Huang PART IV: TOPICS IN FORECASTING Modeling Los Angeles Water Leaks Using Different Measures of Temperature - Daniel E. O’Leary How Information Spreads in Online Social Networks - Christopher J. Quinn, Matthew J. Quinn, Alan D. Olinsky and John T. Quinn Is There a Home Run Derby Curse? - Daniel E. O’Leary
