Description

"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics of this title will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. In Volume 7, there are sections devoted to financial applications of forecasting, as well as marketing demand applications. There are, also, sections on forecasting methodologies and evaluation, as well as on other application areas of forecasting.

Advances in Business and Management Forecasting

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Hardback by Kenneth D. Lawrence , Ronald K. Klimberg

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"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of... Read more

    Publisher: Emerald Publishing Limited
    Publication Date: 26/08/2010
    ISBN13: 9780857242013, 978-0857242013
    ISBN10: 0857242016

    Number of Pages: 256

    Non Fiction , Business, Finance & Law

    Description

    "Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics of this title will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. In Volume 7, there are sections devoted to financial applications of forecasting, as well as marketing demand applications. There are, also, sections on forecasting methodologies and evaluation, as well as on other application areas of forecasting.

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