Description
Book SynopsisPresents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.
Table of ContentsList of Contributors. EDITORIAL BOARD. Two-dimensional warranty policies incorporating product development. Forecasting the use of seasoned equity offerings. The impact of life cycle on the value relevance of financial performance measures. Forecasting model for strategic and operations planning of a nonprofit health care organization. Seasonal regression forecasting in the U.S. beer import market. A comparison of combination forecasts for cumulative demand. Channel share prediction in direct marketing retailing: The role of relative channel benefits. Predicting a new brand's life cycle trajectory. Forecasting performance measures – what are their practical meaning?. Forecasting using fuzzy multiple objective linear programming. A deterministic approach to small data set partitioning for neural networks. Forecasting the 2008 U.S. presidential election using options data. Recognition of geometric and frequency patterns for improving setup management in electronic assembly operations. Using digital media to monitor and forecast a firm's public image. Evaluating survival likelihoods in palliative patients using multiple criteria of survival rates and quality of life. Advances in business and management forecasting. Advances in business and management forecasting. Copyright page.
