Description

Book Synopsis

- Broadening the Horizons of Advertising Research.- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry.- Emoji Your Communication.- Do Comments Matter?- Customer Experience.- Purchase Enhancement with Virtual Try-on.- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC.- The Vividness Effect on Indirect Comparative Advertising Response.- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram.- When Women Know the Truth.- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design.- Does Science-Related Populism Impact Individuals' Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.

Advances in Advertising Research XIII

    Product form

    £151.99

    Includes FREE delivery

    RRP £159.99 – you save £8.00 (5%)

    Order before 4pm today for delivery by Mon 22 Jun 2026.

    A Hardback by Daria Gunina

    15 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Advances in Advertising Research XIII by Daria Gunina

      Publisher: Springer
      Publication Date: 05/03/2025
      ISBN13: 9783658439354, 978-3658439354
      ISBN10:
      Also in:
      Sales and marketing

      Description

      Book Synopsis

      - Broadening the Horizons of Advertising Research.- Transparency and Accuracy of Digital Marketing Communication in a Controversial and Expanding Industry.- Emoji Your Communication.- Do Comments Matter?- Customer Experience.- Purchase Enhancement with Virtual Try-on.- The Impact of Social Media on the Shape and Form of Public Relations and Advertising within IMC.- The Vividness Effect on Indirect Comparative Advertising Response.- Does self-care benefit from pro-social advertising?- Fem-vertised and Fem-washed Advertising on Instagram.- When Women Know the Truth.- Perceived Aesthetics and Informativeness of Luxury Fashion Web Design.- Does Science-Related Populism Impact Individuals' Vaccination Campaign Evaluations?- Product Placements in Visual Social Media.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account