Description

Book Synopsis
Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

Table of Contents
1. Introduction 2. The changing technology and practice of type 3. Typography - art or craft? 4. Biological and psychological dimensions of type 5. Systems of organization 6. Typography as visual/type as information 7. Type as technology 8. Type on screen (design practice) 9. Type as culture and symbol 10. Typefaces 11. Customizing/creating type forms

Advanced Typography

    Product form

    A Paperback / softback by Professor Richard Hunt

    £29.99

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      Book details

      Publisher Bloomsbury
      Imprint Bloomsbury Visual Arts
      Published 20 August 2020
      ISBN-13 9781350055919
      978-1350055919
      ISBN-10 1350055913
      Also in:
      Typography and lettering

      Description

      Book Synopsis
      Once you have learnt the fundamentals of typography, there is still a wealth of knowledge to grasp to really become a master in the art and craft of working with type. In Advanced Typography, expert practitioner and instructor Richard Hunt goes beyond the basics to take your understanding and usage to the next level. Taking a practical approach, the book combines visual, linguistic, historical and psychological systems with the broad range of applications and audiences of type today. From the challenges of designing across media and cultures, to type as information and craft, Hunt marries theoretical context with applied examples so you feel confident in improving your skills as an advanced typographer.

      Table of Contents
      1. Introduction 2. The changing technology and practice of type 3. Typography - art or craft? 4. Biological and psychological dimensions of type 5. Systems of organization 6. Typography as visual/type as information 7. Type as technology 8. Type on screen (design practice) 9. Type as culture and symbol 10. Typefaces 11. Customizing/creating type forms

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