Description
Book SynopsisRapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives – the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas.
Developing recent research strategies under the umbrella of quantitative and qualitative research methods – such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data– can offer promising solutions.
In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.
Table of ContentsChapter 1. Introduction; S. Mostafa Rasoolimanesh, Shiva Jahani, and Fevzi Okumus
Chapter 2. A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research; Dr Jaylan Azer, Prof Babak Taheri, and Dr Martin Gannon
Chapter 3. An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana; Elizabeth Agyeiwaah
Chapter 4. Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality; Ali Bavik, Chen-Feng Kuo, and John Ap
Chapter 5. Using Neuromarketing Tools in Hospitality and Tourism Research; Hakan Boz and Erdogan Koc
Chapter 6. Using Archival Material in Tourism, Hospitality and Leisure Studies: Beauty and the Beast; Parisa Saadat Abadi Nasab, Neil Carr, and Trudie Walters
Chapter 7. Tourism Online Reviews: Databases and Samples; Juan Pedro Mellinas and Eva Martin-Fuentes
Chapter 8. Application of Text Mining Approaches in Hospitality and Tourism; Gozde Ozturk and Abdullah Tanrisevdi
Chapter 9. Qualitative analysis of Social Media Historical Data: A case study of Twitter and Tourism Boycotts; Ismail Shaheer, Neil Carr, and Andrea Insch
Chapter 10. Photo-Elicitation using Q-Method to Extract Group Sense of Place for a Marine Park in Borneo; Paulin Wong Poh Lin and Balvinder Kaur Kler
Chapter 11. Including the ‘voices’ of Animals in Tourism, Hospitality and Leisure Research; Giovanna Bertella
Chapter 12. Conclusion; Shiva Jahani, Fevzi Okumus, and S. Mostafa Rasoolimanesh
