Description

Book Synopsis
Dr Nasir Salari is Head of Academic Delivery (Partnerships) at Bath Spa University, UK. Formerly Senior Lecturer in Marketing and Academic Research Lead, he has extensive teaching experience in marketing analytics, data science, and innovation adoption behaviour. His expertise lies at the intersection of marketing and data science, with a particular focus on the application of advanced analytical techniques to marketing challenges.

Advanced Marketing Analytics Transform Data into Insights

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    A Hardback by Nasir Salari

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      Book details

      Publisher Not Stated
      Published 3 January 2026
      ISBN-13 9781398622876
      978-1398622876
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Dr Nasir Salari is Head of Academic Delivery (Partnerships) at Bath Spa University, UK. Formerly Senior Lecturer in Marketing and Academic Research Lead, he has extensive teaching experience in marketing analytics, data science, and innovation adoption behaviour. His expertise lies at the intersection of marketing and data science, with a particular focus on the application of advanced analytical techniques to marketing challenges.

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