Description
Book SynopsisThe
Second Edition of
Advanced Issues in Partial Least Squares Structural Equation Modeling offers a straightforward and practical guide to PLS-SEM for users ready to go further than the basics of
A Primer on Partial Least Squares Structural Equation Modeling,Third Edition. Even in this advanced guide, the authors have limited the emphasis on equations, formulas, and Greek symbols, and instead rely on detailed explanations of the fundamentals of PLS-SEM and provide general guidelines for understanding and evaluating the results of applying the method. A single study on corporate reputation features as an example throughout the book, along with a single software package (SmartPLS 4.0) to provide a seamless learning experience. The approach of this book is based on the authors' many years of conducting research and teaching methodology courses, including developing the SmartPLS software. The pr
Trade Review"Excellent guide on how to use smart pls. Good starter product for understanding the underlying concepts." -- Saurabh Gupta
"Must have if you want to do PLS" -- Jason Xiong
Table of ContentsChapter 1: An Overview of Recent and Emerging Developments in PLS-SEM Chapter 2: Higher-order Constructs Chapter 3: Advanced Modeling and Model Assessment Chapter 4: Advanced Results Illustration Chapter 5: Modeling Observed Heterogeneity Chapter 6: Modeling Unobserved Heterogeneity
