Description

Book Synopsis
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.



This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.



Key Features:


  • Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricing

  • Exploration of the concept of willingness to pay

  • Review of important behavioral aspects useful in designing and implementing pricing strategies



Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics.

Advanced Introduction to Pricing Strategy and

    Product form

    A Paperback / softback by Vithala R. Rao

    £21.95

    Includes FREE delivery

    Order before 4pm tomorrow for delivery by Thu 29 Oct 2026.

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      View other formats and editions of Advanced Introduction to Pricing Strategy and by Vithala R. Rao

      Book details

      Publisher Edward Elgar Publishing Ltd
      Published 24 January 2023
      ISBN-13 9781788110099
      978-1788110099
      ISBN-10 1788110099
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business, and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.



      This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-understand manner, along with examples. Pricing strategies covered include cost-plus, reference value pricing, product line pricing, pricing product bundles, pricing over time, pricing under competition, and subscription pricing.



      Key Features:


      • Analytics for implementing price strategies and practice of auctions and gist of several novel pricing strategies such as pay-what-you wish pricing, freemium pricing, and neuro pricing

      • Exploration of the concept of willingness to pay

      • Review of important behavioral aspects useful in designing and implementing pricing strategies



      Business students, both undergraduate and MBA, professional pricing executives and marketing managers alike will appreciate the depth of knowledge provided in this Advanced Introduction to Pricing Strategy and Analytics.

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