Administration of Intercollegiate Athletics brings together some of the most knowledgeable professionals in the field of athletics administration to create an essential resource for all who aspire to work in this exciting field. This wide-ranging compilation of vital material on the subject of athletics administration is the most comprehensive textbook available to instructors of upper-level courses in sport management and a valuable resource for those in Division I, Division II, Division III, junior college, and National Association of Intercollegiate Athletics levels.
This textbook takes a unique approach in the domain of sport education. Contributors to the text, chosen for their widely acknowledged expertise in collegiate athletics administration, provide students with access to ideas from top researchers in the field to incorporate into their evolving professional philosophy. The text offers practical considerations and applications for financial operations,
Table of Contents
Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics
Ellen J. Staurowsky
Higher Education and Student Experience in Nineteenth-Century America
The NCAA and the Foundations of a College Sport Governance Structure
Democratization of College Sport
Women’s College Sport: Entrepreneurs Versus Educators
National Association of Collegiate Directors of Athletics
Conclusion
Leadership Lesson: Paradigm
Learning Aids
Chapter 2. Governing Bodies
Erianne A. Weight and Barbara Osborne
Institutional Control
Internal and External Stakeholders
Conference Governance
NCAA Governance Structure
NCAA Financial Structure
Leadership Lesson: No Excuses
National Association of Collegiate Women Athletics Administrators
Conclusion
Learning Aids
Chapter 3. Leadership and Management
Erianne A. Weight
Leadership
Management
Leadership Lesson: Building a Strong Team and Avoiding Turn Wars
Communication and Leadership
Conclusion
Learning Aids
Chapter 4. Compliance and Title IX
Erianne A. Weight
Compliance
Gender Equity
Leadership Lesson: The Importance of a Vision Framework
Title IX Compliance
Institutional Performance Program
National Association for Athletics Compliance
Conclusion
Learning Aids
Chapter 5. Academics, Eligibility, and Life Skills
Erianne A. Weight and Sally R. Ross
Standards for Initial Academic Eligibility
Standards for Recruitment
Continuing Eligibility Standards
Athletics Academic Advising
Professional Organizations and Support
Student Development Programming
Leadership Lesson: Interdependence and the Win-Win Paradigm
Conclusion
Learning Aids
Chapter 6. Media Relations
Robert Zullo
Importance of Publicity and Good Public Relations
Production of Media
Website Interactivity and Innovation
Generating Publicity
Sensationalism
Media Policy
Media Training
Speculating Versus Forecasting
Crisis Management
Crisis Management Plan
Reputation
Social Media and Continuous Surveillance
Student-Athlete Privacy
FERPA and Medical Issues
Freedom of Information Act
Public Relations Campaigns
Career Concerns
Current Issues
Leadership Lesson: Negotiation
College Sports Information Directors of America
Conclusion
Learning Aids
Chapter 7. Financial Operations
Stephen L. Shapiro and Brendan Dwyer
Financial Distinctiveness of Intercollegiate Athletics
Organizational Structure of Intercollegiate Athletics
Financial Configuration
Financial Operations
Financial Statements
Budgeting
Leadership Lesson: Feed the Opportunities
Collegiate Athletic Business Management Association
Conclusion
Learning Aids
Chapter 8. Marketing
Tickets and Promotions
David J. Shonk and Alyssa T. Bosley
Marketing Intercollegiate Athletics
Advertising
Licensing
Marketing and Atmospherics
Community Relations
National Association of Collegiate Marketing Administrators
Secondary Ticket Market
Dynamic Ticket Pricing
Promotion
Leadership Lesson: Meetings and Movies
Conclusion
Learning Aids
Chapter 9. Corporate Sponsorship
Robert Zullo
Platforms
Property
Compatibility and the Sales Process
Measurement and Ambush Marketing
Facility Naming Rights and Fair Market Value
Outsourcing and UBIT Taxes
Leadership Lesson: Seek First to Understand, Then to Be Understood
Conclusion
Learning Aids
Chapter 10. Facility and Event Management
Robert Zullo
Event Management and Operations
Safety and Risk Assessments
Fan Rights
Facility Planning
Facility Budgeting
Facility Funding
Current Issues
Collegiate Event and Facility Management Association
Conclusion
Leadership Lesson: Motivation 3.0
Learning Aids
Chapter 11. Alumni Relations and Athletics Development Offices
Robert Zullo
Cultivating Donors
Clubs, Associations, Foundations, and Societies
Broadening the Donor Base
Motivating Donors
Benefits of Giving
Priority Seating and Parking
Ways to Give
Growing Affinity
Clubs and Organizations Beyond Campus
Concerns With Fundraising
Current Issues
National Association of Athletic Development Directors
Leadership Lesson: Your Authentic Leadership Style
Conclusion
Learning Aids
Chapter 12. Support Services
Landon T. Huffman and Coyte G. Cooper
Holistic Development Staff and Services
Sports Medicine
Leadership Lesson: Sharpen the Saw
Digital Media Services
Equipment Services
