Description
Book SynopsisAn analysis of immigrant life in the USA which focuses on the habits of consumption. The author describes how Jews responded to the prospect of mass consumption, familiarizing themselves with such activities as installment buying, advertising and vacationing.
Trade ReviewA very important book... at the cutting edge of what should be an exciting new scholarly development... opening up whole areas of behavior which [historians] previously shrugged off as irrelevant. Journal of American Ethnic History Well written... creative in its use of a wide range of primary source material. Canadian Review of American Studies Raises interesting questions about the immigrant experience in a gracefully written style. Journal of Consumer Affairs An important book that invites reflection upon the national character. American Jewish Archives
