Description

Book Synopsis
How do you retain those customers or employees you worked so hard to acquire?How do you build a collaborative and innovative company culture? What does it take to turn your business around and surviveeven thrivein a volatile world?Harit Nagpal, one of India's finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptationthe one thing every business needs if it wishes to evolve.Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.

Adapt: To Thrive, not just Survive

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    A Hardback by Harit Nagpal

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      Publisher: Westland Publications Limited
      Publication Date: Publication Date: 14/01/2024
      ISBN13: 9789360452964, 978-9360452964
      ISBN10: 9360452963

      Description

      Book Synopsis
      How do you retain those customers or employees you worked so hard to acquire?How do you build a collaborative and innovative company culture? What does it take to turn your business around and surviveeven thrivein a volatile world?Harit Nagpal, one of India's finest marketing minds, reflects on the questions that animate every business manager. Through ten stories set in different countries, even on different worlds, Nagpal investigates the idea of adaptationthe one thing every business needs if it wishes to evolve.Zia, for instance, discovers the value of targeted customer segmentation as he launches a ready-to-cook food business in Bangladesh. A family learns to listen to the customer while fighting to retain circulation numbers for a tabloid in Milan.

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