Description
Book SynopsisStarting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adapt to changing market conditions, technologies, and competitive environments. Achieving Longevity explains how to manage those changes through entrepreneurial thinking.
As Jim Dewald shows, the most successful companies thrive by establishing decision-making processes that constantly engage new opportunities, enabling the firm to quickly adapt to disruptive technologies and business models. They allow for tinkering and experimentation and strive to both exploit their competitive advantage today and explore new ideas that will give them an edge tomorrow.
Achieving Longevity provides a framework for introducing the tools and culture necessary to foster entrepreneurial thinking, as well as advice on how to overcome common obstacles to corporate entrepreneurship. Drawing on Dr. Dewald’s own experience as an
Trade Review
'This book should be read by all managers, business faculty, and students... Essential.' -- D. W. Huffmire Choice Magazine vol 54:06:2017 "Achieving Longevity makes a convincing argument that should bolster the courage of leaders who know they need to push their firms to greatness." -- Barry Silverstein Foreword Reviews, August 26, 2016
Table of Contents
Introduction PART 1 - CORPORATE ENTREPRENEURSHIP AND CORPORATE LONGEVITY Chapter 1 Getting Started: Strategy, Entrepreneurship, and Longevity Chapter 2 The Problem: Firms Fail Chapter 3 Longevity: The Capacity to Change Chapter 4 The 21st Century: A Time of Great Change? PART II - ENTREPRENEURIAL THINKING AS A FOUNDATION TO CORPORATE LONGEVITY Chapter 5 Entrepreneurial Thinking and the Human "Dual-Core" Chapter 6 The Micro-Foundations of Entrepreneurial Motivation Chapter 7 Creating the Entrepreneurial Organization PART III - ENTREPRENEURIAL THINKING IN ACTION Chapter 8 Dual-Core Processing at Work Chapter 9 Barriers to Success Chapter 10 Concluding Comments
