Description

The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes.

ABC's of Library Promotion

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£83.70

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Hardback by Steve Sherman

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Short Description:

The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations... Read more

    Publisher: Scarecrow Press
    Publication Date: 01/12/1992
    ISBN13: 9780810825697, 978-0810825697
    ISBN10: 0810825694

    Number of Pages: 262

    Fiction , Anthologies & Short Stories

    Description

    The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes.

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