Description
Book SynopsisDesigned for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective.
Trade Review...inspiring, detailed, and specific enough to generate a wealth of new ideas from its many suggestions. Highly recommended. * VOYA *
...full of good ideas and delivers a strong message....Sherman writes enthusiastically...and makes a strong case for networking and cultivating political contacts...This work is highly recommended to all readers who believe that libraries exist to serve people. It is especially relevant for public, academic, or school libraries that wish to develop an ongoing public relations program. * Journal of Academic Librarianship *
Three useful appendices...This is a good book, easy to use, easy to handle.... * Public Library Quarterly *
...full of practical ideas...simple, direct style. * Library Association Record *
