Description

Book Synopsis
Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

Aaker on Branding

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    £14.20

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    RRP £14.95 – you save £0.75 (5%)

    Order before 4pm tomorrow for delivery by Fri 19 Jun 2026.

    A Paperback by David Aaker

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      View other formats and editions of Aaker on Branding by David Aaker

      Publisher: Morgan James Publishing llc
      Publication Date: 1/15/2025
      ISBN13: 9781636986654, 978-1636986654
      ISBN10: 163698665X

      Description

      Book Synopsis
      Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively. Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

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