Description

Book Synopsis
Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

A Very Short Fairly Interesting and Reasonably

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    A Paperback by Michael Beverland

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      View other formats and editions of A Very Short Fairly Interesting and Reasonably by Michael Beverland

      Publisher: Sage Publications Ltd
      Publication Date: 1/8/2025
      ISBN13: 9781529795165, 978-1529795165
      ISBN10: 1529795168

      Description

      Book Synopsis
      Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

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