Description

Book Synopsis
Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original. In A Touch of The Madness, Larry uses behind-the-scenes stories of some of Hollywood’s biggest blockbusters, including Terminator 2 Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry: Create a great idea that will excite your audience Ask as many times (and as many people) as it takes to get a “yes” Play while you work - don’t forget to have fun with it The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. Other companies or competitors that don’t give into that current will eclipse you. The best tool you have for swimming against that current of mediocrity is innovation.

A Touch of the Madness: How to Be More Innovative

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    A Hardback by Lawrence Kasanoff

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    Order before 4pm tomorrow for delivery by Wed 14 Oct 2026.

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      Book details

      Publisher BenBella Books
      Published 12 September 2023
      ISBN-13 9781637744239
      978-1637744239
      ISBN-10 1637744234
      Also in:
      Business innovation Film, TV and Radio industries Advice on careers and achieving success

      Description

      Book Synopsis
      Legendary movie producer Larry Kasanoff knows firsthand that massive success requires taking big risks. It means embracing your crazy side: the most unique, boldest, and bravest part of you, and your greatest asset when it comes to creating something truly original. In A Touch of The Madness, Larry uses behind-the-scenes stories of some of Hollywood’s biggest blockbusters, including Terminator 2 Judgment Day, Platoon, True Lies, Dirty Dancing, and the Mortal Kombat film series, to show you the three principles that form the foundation of a thriving career in any industry: Create a great idea that will excite your audience Ask as many times (and as many people) as it takes to get a “yes” Play while you work - don’t forget to have fun with it The current of the river of life will always try to pull you towards the middle, towards complacency and mediocrity. Other companies or competitors that don’t give into that current will eclipse you. The best tool you have for swimming against that current of mediocrity is innovation.

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