Description

Book Synopsis
This book is courseware for MBA and PGDM programs, focusing on Virtual Marketing. It covers 9 chapters, introducing modern marketing theories and practices. Aimed at Indian university students, it includes a glossary, 'Alt' codes, and visual aids.

A Text Book of Virtual Marketing

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    A Paperback / softback by Sameer A. Kulkarni

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      Publisher: Excel Books
      Publication Date: 01/05/2008
      ISBN13: 9788174466341, 978-8174466341
      ISBN10: 8174466347

      Description

      Book Synopsis
      This book is courseware for MBA and PGDM programs, focusing on Virtual Marketing. It covers 9 chapters, introducing modern marketing theories and practices. Aimed at Indian university students, it includes a glossary, 'Alt' codes, and visual aids.

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