Description
Book SynopsisWhen Leigh Perkins bought the Orvis Company in 1965, the fly-fishing and bird-hunting outfitter was a sleepy business with annual sales that had leveled off at $500,000. Over the next thirty years Perkins built Orvis''s annual sales to $100 million by revolutionizing the catalog retail industry and reshaping the company''s tradition-bound culture. He achieved this by blending his love of nature with his business acumen and bringing the commonsense approach he learned in the streams and on his hunts to his boardroom decision making.
The basic principles he used to run his business include:
The Customer Is Always Right. . . Even When You Know Damned Well He''s Wrong: Perkins put such a high priority on customer service that he would personally man the phones at the height of the holiday season each year to keep in touch with his customers.
Product Excellence: Perkins made sure that everything Orvis sold was of the highest q
Trade Review
"Few have done so well in business--and even fewer can say they enjoyed it as much."--William E. Simon, former Secretary of the Treasury
"Leigh Perkins has combined a life of hunting and fishing with a notable career as CEO of Orvis. How he did this is a remarkable tale."—former President Jimmy Carter
